Insights&Inspiration

Now that my daughter, Makenzie, is nearing the one-year mark, she is really starting to interact with her environment in an actively thoughtful way. Though going from crawling to walking is no doubt the biggest milestone yet, sometime the little milestones are just as exciting to witness.

For example, she is now beginning to assign words to inanimate objects (her first inanimate object word: “baseball” – thats my girl!).

And just yesterday I got her dressed but hadn’t put her shoes on yet.  I then walked into my room, leaving her behind me for a moment, only to turn and see her walking towards me carrying her shoes that she had found and picked up completely on her own – as if to tell me its time to put her shoes on now.

She has even figured out how to scroll through my photos on my iPhone! (more…)

“As an industry, digital marketing has historically had a bias toward thinking about execution first — to such an extent that much of what passes for advertising and marketing online has no idea in it whatsoever.” Quote from Jim Nichols @ IMediaConnection.com.

“Focusing on platforms versus execution could cause you to miss the entire opportunity in front of you” Quote from Michael Burke @ IMediaConnection.com.

Strategy First, Technology Last: This has become a bit of a mantra here at JStokes in the digital back office. (more…)

This video is both a brilliant insight into the basics of user experience, as well as a lesson on what our children will grow up expecting from technology.  Its equally adorable as well.

The original post that this video was a part of can be found here; it is also a great article, expanding on the specific user experience lessons that can be taken away from this simple first interaction between a young child and a brand new iPad.