Insights&Inspiration

SMX West Social Track

My agency, JStokes, graciously approved me to attend SMX West in order to enhance our knowledge and capabilities around the buzz that is Social Media.  We have been pretty active in educating ourselves and staying up on the trends, but this was a great opportunity to get on the cutting edge of where this marketing medium is headed and how it is being used today.

There were a number of “Tracks” to choose from – the one I took focused specifically on social media and included four courses, each with a panel of industry professionals who have been active in utilizing social media as a marketing medium. (more…)

SMX West Expo Hall

Its about time I do a write-up on my attendance at SMX West.  I have been completely submersed in search marketing and related learnings ever since the week of the expo, but I think its time I come up for air before the memory slips away.

It was a cold and rainy day.. no just kidding.  I mean it really was, but I’ll try to stay on point here.  Which basically means whatever I feel is worth talking about from the day :-)  But I will break this write-up into two parts for your convenience: Part 1 will discuss the more peripheral learnings I took from the experience as a whole, and Part 2 will discuss some of the specific learnings I took away – though just a handful of those that I felt were most profound and applicable, as a lot was covered and I don’t want to just create a summary of each course I attended. (more…)

Ok enough with the silly theories and on to something much more interesting!

I’m headed to SMX West tomorrow, taking the Social track. I’m sure I’ll have plenty of blog-ready material by the end of the day.

Ping me if you’re there too – post a comment, tweet me, or catch me on SMX Connect so we can hook up. So stoked!