Tag Archives: FB

Social Updates as a Marketing Medium: Part 1

15 Jan

Part 1: Facebook Status Updates for Awareness

For years now users have been hooked on Facebook app games.  The miracle somehow occurred that developers and marketers teamed up from the beginning with the bright idea to utilize all of their faithful gamers’ Facebook status as a marketing medium by blasting brand messaging via status update everytime their cow takes a poop or their fish dies.

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FB’s Addition of @Mentions : Throwing in the Towel?

15 Sep

To me this move signifies what may be the beginning of the fall of Facebook.

I believe Facebook just became to Twitter as Myspace has become to Facebook -  a copycat, a poser that is recycling used technology because they don’t want to fall behind in the race and be forgotten.  When Facebook came in they had it nailed – a general concept that people were beginning to really latch on to meshed with a completely original, vastly improved interface with deep functionality. But technology and the demands of users morph over time, and Twitter has developed an approach that users seem to really get. (more…)