Tag Archives: Advertising

On the “FREE”ness of Social Media Marketing

19 Aug

I owe the inspiration of this post to the following quotes:

“To leverage Twitter to its strengths for maintaining more personal dialogs, well-educated personnel need not just monitor the Twitter presence, but actively engage. Getting value out of the free Twitter service is an investment in itself.” from Bryce Marshall at imediaconnection.com:

And “How many participants you have on your social media properties is far less important than how you interact with them.” from Larry Weintraub at imediaconnection.com. (more…)

Social Updates as a Marketing Medium: Part 2

15 Jan

Part 2: Using Foursquare via Twitter for Local Marketing

With the new trend of utilizing social media for getting out marketing messages, there has been a lot of buzz around here lately.  Most of the office is not on Twitter, and I don’t think any are on Foursquare, so when an email with this link from AdWeek circulated around the office, a lot was bounced around.
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Social Updates as a Marketing Medium: Part 1

15 Jan

Part 1: Facebook Status Updates for Awareness

For years now users have been hooked on Facebook app games.  The miracle somehow occurred that developers and marketers teamed up from the beginning with the bright idea to utilize all of their faithful gamers’ Facebook status as a marketing medium by blasting brand messaging via status update everytime their cow takes a poop or their fish dies.

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Kudos to Apple’s Marketing Team

29 Dec

Lately I have had a lot of discussions with friends and family members about developing websites and what they will need to be able to do so.  When explaining the programs they will need to be able to produce and update their own websites, I often get this response: “Ok, so I need to get a Mac right?”. (more…)