Insights&Inspiration

Every now and then I scroll through my IPhone apps, deleting the crappy ones and rediscovering old goodies.  Oftentimes I do this while driving to pass time on the 2+ hours I spend commuting daily.  (And no I’ve never been in a car accident from distracted driving.  I’m a mom guys – we can do like  a million things at once).

Today I noticed the Dragon dictation app and started fiddling with it, wondering if I will ever actually use it for anything useful.  And then it dawned on me – what a perfect tool to help me compose my blog posts while driving!
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Ok enough with the silly theories and on to something much more interesting!

I’m headed to SMX West tomorrow, taking the Social track. I’m sure I’ll have plenty of blog-ready material by the end of the day.

Ping me if you’re there too – post a comment, tweet me, or catch me on SMX Connect so we can hook up. So stoked!

I have a theory.

“Uh oh!”  Thats what my husband says whenever I tell him I have a theory.  Hes not one to care for theories – which is why I post blogs instead. ;)

But seriously – I have noticed a distinct correlation between the rise in Facebook  app usage and the continuing unemployment rate.  Specifically Farmville.

I am stunned by the amount of time and energy that many of my Facebook friends spend pouring into their faux farms, looking for harnesses and horseshoes or whatever it is they need to complete their stable.  Aquariums also seem to be a rising trend, but Farmville currently takes the cake.
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Digital 2010 (art by me)

Part of our 2010 plan for the JStokes Digital division is to attend useful events monthly or bi-monthly throughout the year so that we continue to educate ourselves and keep up with the rapidly moving and changing digital and online advertising industry.

Below is a list of events – mostly seminars and conferences – that I have discovered which are local to the San Francisco Bay Area and seem worth attending.  (more…)

Part 2: Using Foursquare via Twitter for Local Marketing

With the new trend of utilizing social media for getting out marketing messages, there has been a lot of buzz around here lately.  Most of the office is not on Twitter, and I don’t think any are on Foursquare, so when an email with this link from AdWeek circulated around the office, a lot was bounced around.
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