Insights&Inspiration

I owe the inspiration of this post to the following quotes:

“To leverage Twitter to its strengths for maintaining more personal dialogs, well-educated personnel need not just monitor the Twitter presence, but actively engage. Getting value out of the free Twitter service is an investment in itself.” from Bryce Marshall at imediaconnection.com:

And “How many participants you have on your social media properties is far less important than how you interact with them.” from Larry Weintraub at imediaconnection.com. (more…)

From my attendance at the AdWords 101 & 201 Seminars
(hosted by Stasia Holden)

First of all, I just want to note that I have been running Google Search campaigns for a while now and felt fairly confident with my knowledge and understanding, but this seminar really filled any gaps I may have had in my process and answered a lot of specific questions and issues I had.  I highly recommend these seminars for anyone who wants to run their own campaign and doesn’t know where to start, or even anyone self-taught (such as myself) who feels like they are just missing a few pieces to the puzzle. (more…)

Check out the article I wrote on SEO, SEM and PPC:

Understanding the New Web World

Published February 26, 2009