Insights&Inspiration

I owe the inspiration of this post to the following quotes:

“To leverage Twitter to its strengths for maintaining more personal dialogs, well-educated personnel need not just monitor the Twitter presence, but actively engage. Getting value out of the free Twitter service is an investment in itself.” from Bryce Marshall at imediaconnection.com:

And “How many participants you have on your social media properties is far less important than how you interact with them.” from Larry Weintraub at imediaconnection.com. (more…)

“As an industry, digital marketing has historically had a bias toward thinking about execution first — to such an extent that much of what passes for advertising and marketing online has no idea in it whatsoever.” Quote from Jim Nichols @ IMediaConnection.com.

“Focusing on platforms versus execution could cause you to miss the entire opportunity in front of you” Quote from Michael Burke @ IMediaConnection.com.

Strategy First, Technology Last: This has become a bit of a mantra here at JStokes in the digital back office. (more…)

Lately I have had a lot of discussions with friends and family members about developing websites and what they will need to be able to do so.  When explaining the programs they will need to be able to produce and update their own websites, I often get this response: “Ok, so I need to get a Mac right?”. (more…)