Insights&Inspiration

“As an industry, digital marketing has historically had a bias toward thinking about execution first — to such an extent that much of what passes for advertising and marketing online has no idea in it whatsoever.” Quote from Jim Nichols @ IMediaConnection.com.

“Focusing on platforms versus execution could cause you to miss the entire opportunity in front of you” Quote from Michael Burke @ IMediaConnection.com.

Strategy First, Technology Last: This has become a bit of a mantra here at JStokes in the digital back office. (more…)

This video is both a brilliant insight into the basics of user experience, as well as a lesson on what our children will grow up expecting from technology.  Its equally adorable as well.

The original post that this video was a part of can be found here; it is also a great article, expanding on the specific user experience lessons that can be taken away from this simple first interaction between a young child and a brand new iPad.